![]() To portray it effectively, the brand adopted an interesting marketing route by 1st launching a teaser on the brand’s social media platform ‘Aparshakti is in a dilemma’ to instill curiosity about the news. The campaign was conceptualized to persuasively promote the brand's classy and in-style range among young adults who prefer to look their best anytime they attend a special occasion. Siyaram’s has recently launched its first influencer-led campaign with youth icon Aparshakti Khurana. Marketing India, digital marketing India, media marketing India, advertising news)įor more updates, be socially connected with us on Instagram, Read more news about ( marketing news, latest marketing news, internet marketing, We couldn't think of a more authentic, trusted and knowledgeable partner to develop and launch this unique product line with.” I am really excited about the products we will be developing and the business that we will be building together.”Īdding to this, Darpan Sanghvi, Group Founder & CEO, The Good Glamm Group says “Akshay epitomizes hard work, discipline and age-defying looks based on natural principles of holistic wellness. The Good Glamm Group has built some of India’s largest and most loved DTC beauty & personal care brands and is very unique in its content-creator-commerce strategy. Speaking on this partnership, actor Akshay Kumar said, “I have always wanted to create natural yet efficacious products based on all the learnings I have had and practised in holistic wellness. The joint venture will leverage the Good Glamm Group’s content-creator-commerce-community moat to drive DTC revenues through 200 million MAUs of Good Media Co and over 1 million influencers of Good Creator Co in addition to the R&D strengths and offline distribution network of Good Brands Co across over 150 cities in India. ![]() ![]() The joint venture has been developed over a shared vision of creating holistic personal care and wellness products formulated using active, natural and efficacious ingredients with a high degree of innovation not previously seen in India. Both Akshay Kumar and the Good Glamm Group will invest capital and work together to scale the business. The Good Glamm Group and actor Akshay Kumar have come together to create a joint venture that will launch holistic personal care and wellness products for men.
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